It’s too easy to build up mental roadblocks to writing for ourselves. We can easily write dozens of daily social posts to feed the beast, but the weight of writing for our own properties often hangs too heavy to start.
We feel that there’s too much riding on durable stuff so we put it off until we can get the perfect idea together.
Abandoned blogs are a parable at this point. The only answer is to just start writing something. Anything. Do it for you – not the machine.